Do You Need A Website AND A Sales Funnel For Your Online-Business e.g. E-Commerce Or Local Business In Salinas, CA?
The short answer is Yes, you need both. Let’s assume you want to increase your client database by implementing an online sales funnel for your local business in Salinas, CA. No matter what you have been told chances are that you do not have a traffic problem in terms of not enough visitors looking at your website. You most likely have a conversion problem. The biggest issue with traditional websites is that the visitor has all kinds of choices with no clear path to navigate. Through a continual improvement process it is possible to finetune your website to give your visitors what they want. However this takes a lot of time and a lot of money before youâ€™ll see results. AÂ marketing funnel solves that problem by turning websites into money-dispensers, to the tune of 540c98397d59bc37a6c65576babee882620a8f3f1615e0d8df72a1d8108db8b7a47 more sales from a conversion funnel than a regular website funnel! Thatâ€™s with the SAME EXACT traffic! All traffic is heading one direction towards the same goal of making a sale. With a digital marketing funnel, there arenâ€™t links to other web pages or social media share buttons to distract the visitor. The fact that there is only one thing for visitors to focus on is what makes the sales funnel website different from a traditional website. Each page of a click funnel has one objective, and the visitor either completes that objective outlined in the call to action or leaves. Now, you might be thinking how that benefits your business in Salinas, CA, right? By removing distractions for the visitor, they can focus on what youâ€™re offering, which leads to higher sales conversions – something every business owner – not only in Salinas, CA – wants, right? The main reason you would need a website is to be visible in online search engines like Google or Bing. People are doing background checks and are researching businesses that they intend to engage with. If they canâ€™t find your business in the search engine results especially when it comes to local search in Salinas, CA, they may not trust that you are a credible business. So, itâ€™s definitely valuable to have a website, but, for the most effective way to sell your products and services online, you definitely need sales funnel stages consisting of:
Discovery â€“ The prospect has just found you and your business in Salinas, CA by some means and is learning what your business is about.
Consideration â€“ The prospect is aware of what you do and what product and/or service you have to offer and is weighing his options, deciding whether or not your offer is a good fit for him.
Conversion â€“ The point at which the prospect is ready to make the decision to buy from you.
Retention â€“ The prospect is now a customer. This is where you need to be making efforts to keep them and ideally upsell him by means of your value ladder.
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The Sales Letter Funnel
The Sales Letter Funnel funnel uses a long form sales letter to sell the product or service up front. Thatâ€™s where you put all your good copy in. You may make it a text only sales funnel, or a video only sales funnel, or a combination of both, called a hybrid. The sales letter sells your front end product, and then you have upsells and downsells immediately after the main offer to increase the average cart value.
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The Summit Funnels
Summit Funnels are the perfect way for entrepreneurs to provide value and become more of an authority figure in their industry. It happens by putting together an online summit with multiple speakers that you interview. You let people register for the summit for free, and then potentially upsell them on the recordings. Itâ€™s a great way to build a list and brand your authority. On the Sales Letter Page, Iâ€™d get a biography of each person and put their headshot on the registration page. My upsell would include offering the recordings of the event, and then on the Share Page Iâ€™d get them to invite their friends to the event.
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