Do You Need A Website AND A Sales Funnel For Your Online-Business e.g. E-Commerce Or Local Business In Watsonville, CA?
The short answer is Yes, you need both. Let’s assume you want to increase your client database by implementing an online sales funnel for your local business in Watsonville, CA. No matter what you have been told chances are that you do not have a traffic problem in terms of not enough visitors looking at your website. You most likely have a conversion problem. The biggest issue with traditional websites is that the visitor has all kinds of choices with no clear path to navigate. Through a continual improvement process it is possible to finetune your website to give your visitors what they want. However this takes a lot of time and a lot of money before youâ€™ll see results. AÂ marketing funnel solves that problem by turning websites into money-dispensers, to the tune of 540c98397d59bc37a6c65576babee882620a8f3f1615e0d8df72a1d8108db8b7a47 more sales from a conversion funnel than a regular website funnel! Thatâ€™s with the SAME EXACT traffic! All traffic is heading one direction towards the same goal of making a sale. With a digital marketing funnel, there arenâ€™t links to other web pages or social media share buttons to distract the visitor. The fact that there is only one thing for visitors to focus on is what makes the sales funnel website different from a traditional website. Each page of a click funnel has one objective, and the visitor either completes that objective outlined in the call to action or leaves. Now, you might be thinking how that benefits your business in Watsonville, CA, right? By removing distractions for the visitor, they can focus on what youâ€™re offering, which leads to higher sales conversions – something every business owner – not only in Watsonville, CA – wants, right? The main reason you would need a website is to be visible in online search engines like Google or Bing. People are doing background checks and are researching businesses that they intend to engage with. If they canâ€™t find your business in the search engine results especially when it comes to local search in Watsonville, CA, they may not trust that you are a credible business. So, itâ€™s definitely valuable to have a website, but, for the most effective way to sell your products and services online, you definitely need sales funnel stages consisting of:
Discovery â€“ The prospect has just found you and your business in Watsonville, CA by some means and is learning what your business is about.
Consideration â€“ The prospect is aware of what you do and what product and/or service you have to offer and is weighing his options, deciding whether or not your offer is a good fit for him.
Conversion â€“ The point at which the prospect is ready to make the decision to buy from you.
Retention â€“ The prospect is now a customer. This is where you need to be making efforts to keep them and ideally upsell him by means of your value ladder.
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The Bridge Funnel
Use a Bridge Funnel when you need to connect two different, but related ideas for the customer, or to pre-frame the thing you really want to sell. This is especially helpful for affiliate or network marketers who donâ€™t control the pages they are sending their visitors to when they are ready to signup. This pre-frame bridge page gives you the ability to presell them before sending them into a funnel you donâ€™t control.
For example, letâ€™s say that you are selling a product for a company that puts someoneâ€™s body into ketosis. I may have a Squeeze Page that tells them my #1 weight loss trick that helped me to lose 30 pounds in two weeks. They opt in, then on the Bridge page, I would have a video explaining that I did that by getting my body into ketosis, and that the best way to get into ketosis is by using a product from a certain company. I would then link from the bridge page over to the funnel where they can purchase the product. I bridged the concept of weight loss and ketosis and then setup the sale that happens in the next funnel.
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The Invisible Funnels
Invisible Funnels work by giving away a lot of value for free upfront, and only charging if the customer liked what they received. Itâ€™s like going to a restaurant and only paying if you liked the food. Although it is free to attend, visitors register their seat after a Video Sales Letter on the first page by entering their credit card information even though no money is charged. An OTO is offered on the second page to increase Average Cart Value with additional products offered on the thank you page. If the customer likes the free training they are told to â€œdo nothing, and your credit card will be billed in two days. If you didnâ€™t like the training, just let me know and we wonâ€™t bill you at all.â€
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