1. The Right Strategy For Your Sales Funnel
Before you even start developing your sales funnel for your business in Hawaii, you need to create a strategy that will make your marketing funnel successful. You should first decide who it is you want to target as an audience and serve by creating a customer avatar with the characteristics of your ideal customer in Hawaii. Once youâ€™ve determined who that is who you want as a customer, you then need to figure out where to find them online and where inÂ Hawaii they actually live. After you locate where inÂ Hawaii your ideal customers hang out, you develop bait via a lead magnet that will attract them and follow your call to action. Finally, when youâ€™ve hooked your ideal customer with the bait, your goal is to ascend them to the highest level of service that you offer via the value ladder. Itâ€™s kind of like going fishing: You decide what type of fish you want to catch, you find a pond where is plenty of that kind of fish, and use the right type of lure to catch as many fish as you can getâ€¦
2. The Right Copywriting On Your Sales Funnel
Once youâ€™ve figured out your strategy, the next step is to communicate your message to your ideal customer within your target audience which you defined in the previous step. Thatâ€™s where copywriting comes in. There are a couple of ways to get the right kind of copy that will appeal to your dream customer. The first way is to hire a professional copywriter. If youâ€™ve got a good size budget to spend on your sales funnel, then this may be the right option for you, but it could cost you up to $20,000 or more to get someone that can give you good results. So, if that is out of your price range, the second way is to invest in a copywriting course and learn how to do it yourself. Depending on the length of the course and how fast you pick up on proper copywriting techniques, you could probably create some copy that starts getting you sales within two to three months. Whatever way you choose, you’ll still have to do your splittesting to optimize results – easily to be done with click funnel.
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The Webinar Funnel
The Webinar Funnel gives the entrepreneur more time to close potential customers at a higher price point, as most webinars are at least one hour long, and gives more time to address the false beliefs of customers. Webinar Funnels are an â€œeventâ€ and are broken into two phases. During the first phase, visitors register for a seat to attend and hear success stories to increase curiosity. Unlike the Auto Webinar Funnel, this live version is usually hosted on a 3rd party software (Go-To-Webinar, Zoom, etc). During the second phase, visitors attend the live webinar and watch replays while the window to buy begins to close, creating true scarcity and urgency.
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