Do You Need A Website AND A Sales Funnel For Your Online-Business e.g. E-Commerce Or Local Business In Boston, MA?
The short answer is Yes, you need both. Let’s assume you want to increase your client database by implementing an online sales funnel for your local business in Boston, MA. No matter what you have been told chances are that you do not have a traffic problem in terms of not enough visitors looking at your website. You most likely have a conversion problem. The biggest issue with traditional websites is that the visitor has all kinds of choices with no clear path to navigate. Through a continual improvement process it is possible to finetune your website to give your visitors what they want. However this takes a lot of time and a lot of money before youâ€™ll see results. AÂ marketing funnel solves that problem by turning websites into money-dispensers, to the tune of 540c98397d59bc37a6c65576babee882620a8f3f1615e0d8df72a1d8108db8b7a47 more sales from a conversion funnel than a regular website funnel! Thatâ€™s with the SAME EXACT traffic! All traffic is heading one direction towards the same goal of making a sale. With a digital marketing funnel, there arenâ€™t links to other web pages or social media share buttons to distract the visitor. The fact that there is only one thing for visitors to focus on is what makes the sales funnel website different from a traditional website. Each page of a click funnel has one objective, and the visitor either completes that objective outlined in the call to action or leaves. Now, you might be thinking how that benefits your business in Boston, MA, right? By removing distractions for the visitor, they can focus on what youâ€™re offering, which leads to higher sales conversions – something every business owner – not only in Boston, MA – wants, right? The main reason you would need a website is to be visible in online search engines like Google or Bing. People are doing background checks and are researching businesses that they intend to engage with. If they canâ€™t find your business in the search engine results especially when it comes to local search in Boston, MA, they may not trust that you are a credible business. So, itâ€™s definitely valuable to have a website, but, for the most effective way to sell your products and services online, you definitely need sales funnel stages consisting of:
Discovery â€“ The prospect has just found you and your business in Boston, MA by some means and is learning what your business is about.
Consideration â€“ The prospect is aware of what you do and what product and/or service you have to offer and is weighing his options, deciding whether or not your offer is a good fit for him.
Conversion â€“ The point at which the prospect is ready to make the decision to buy from you.
Retention â€“ The prospect is now a customer. This is where you need to be making efforts to keep them and ideally upsell him by means of your value ladder.
Here Come New Ideas for Your Content Marketing Funnel
The Reverse Squeeze Page Funnel
Use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to â€œoptin for moreâ€ after they watch the video.
This is helpful when you need to drop your customers walls quickly, since youâ€™ve already contributed to your â€˜relationshipâ€™ with them. Usually youâ€™ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
50 Methods Of Video Sales Letter Funnel Domination
The Auto Webinar Funnel
The Auto Webinar Funnel is used after an entrepreneur has proven their offer several times previously in the Webinar Funnel. The major difference in this funnel is that the historically best converting webinar is uploaded online (YouTube, Vimeo, etc) and is embedded in its own â€œWebinar Broadcast Page.â€ Auto webinars can play every hour around the clock selling your products and services automatically for you. Someone registers for the webinar on the registration page, then they are taken to a confirmation page where they can see the date and time for their event. They are then emailed links to indoctrination pages where you can get them excited about the training they either are about to get on, or just completed. After their presentation time has passed, they are then emailed links to a replay room where they have one last chance to watch the webinar.
6 Optin Squeeze-Page Funnel Mistakes That Will Cost You $1m Over The Next 10 Years