Do You Need A Website AND A Sales Funnel For Your Online-Business e.g. E-Commerce Or Local Business In Bourne, MA?
The short answer is Yes, you need both. Let’s assume you want to increase your client database by implementing an online sales funnel for your local business in Bourne, MA. No matter what you have been told chances are that you do not have a traffic problem in terms of not enough visitors looking at your website. You most likely have a conversion problem. The biggest issue with traditional websites is that the visitor has all kinds of choices with no clear path to navigate. Through a continual improvement process it is possible to finetune your website to give your visitors what they want. However this takes a lot of time and a lot of money before youâ€™ll see results. AÂ marketing funnel solves that problem by turning websites into money-dispensers, to the tune of 540c98397d59bc37a6c65576babee882620a8f3f1615e0d8df72a1d8108db8b7a47 more sales from a conversion funnel than a regular website funnel! Thatâ€™s with the SAME EXACT traffic! All traffic is heading one direction towards the same goal of making a sale. With a digital marketing funnel, there arenâ€™t links to other web pages or social media share buttons to distract the visitor. The fact that there is only one thing for visitors to focus on is what makes the sales funnel website different from a traditional website. Each page of a click funnel has one objective, and the visitor either completes that objective outlined in the call to action or leaves. Now, you might be thinking how that benefits your business in Bourne, MA, right? By removing distractions for the visitor, they can focus on what youâ€™re offering, which leads to higher sales conversions – something every business owner – not only in Bourne, MA – wants, right? The main reason you would need a website is to be visible in online search engines like Google or Bing. People are doing background checks and are researching businesses that they intend to engage with. If they canâ€™t find your business in the search engine results especially when it comes to local search in Bourne, MA, they may not trust that you are a credible business. So, itâ€™s definitely valuable to have a website, but, for the most effective way to sell your products and services online, you definitely need sales funnel stages consisting of:
Discovery â€“ The prospect has just found you and your business in Bourne, MA by some means and is learning what your business is about.
Consideration â€“ The prospect is aware of what you do and what product and/or service you have to offer and is weighing his options, deciding whether or not your offer is a good fit for him.
Conversion â€“ The point at which the prospect is ready to make the decision to buy from you.
Retention â€“ The prospect is now a customer. This is where you need to be making efforts to keep them and ideally upsell him by means of your value ladder.
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The Home Page Funnel
The Home Page Funnel lets the entrepreneur have elements of a traditional â€œhome pageâ€ website, but turn it into an actual lead funnel. The first page tells the story of the business and invites visitors to optin. They can also choose from the most popular products featured below. As opposed to the Hero Funnel, which highlights the entrepreneur, a home page funnel is good at featuring the businessâ€™ origins with several popular products.
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The Membership Funnel
Membership Funnels were created to sell people into membership sites, paid newsletters and more. There are different ways you could sell a membership site (for example, with a webinar or a sales letter), but in this template we will be using a video sales letter. On the first page, someone will typically signup for some type of trial. On the Thank You Page they get a link to create their account in the memberâ€™s area. Users create their own unique username and password and content unlocks based on the userâ€™s specific purchases.
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