Do You Need A Website AND A Sales Funnel For Your Online-Business e.g. E-Commerce Or Local Business In Northborough, MA?
The short answer is Yes, you need both. Let’s assume you want to increase your client database by implementing an online sales funnel for your local business in Northborough, MA. No matter what you have been told chances are that you do not have a traffic problem in terms of not enough visitors looking at your website. You most likely have a conversion problem. The biggest issue with traditional websites is that the visitor has all kinds of choices with no clear path to navigate. Through a continual improvement process it is possible to finetune your website to give your visitors what they want. However this takes a lot of time and a lot of money before youâ€™ll see results. AÂ marketing funnel solves that problem by turning websites into money-dispensers, to the tune of 540c98397d59bc37a6c65576babee882620a8f3f1615e0d8df72a1d8108db8b7a47 more sales from a conversion funnel than a regular website funnel! Thatâ€™s with the SAME EXACT traffic! All traffic is heading one direction towards the same goal of making a sale. With a digital marketing funnel, there arenâ€™t links to other web pages or social media share buttons to distract the visitor. The fact that there is only one thing for visitors to focus on is what makes the sales funnel website different from a traditional website. Each page of a click funnel has one objective, and the visitor either completes that objective outlined in the call to action or leaves. Now, you might be thinking how that benefits your business in Northborough, MA, right? By removing distractions for the visitor, they can focus on what youâ€™re offering, which leads to higher sales conversions – something every business owner – not only in Northborough, MA – wants, right? The main reason you would need a website is to be visible in online search engines like Google or Bing. People are doing background checks and are researching businesses that they intend to engage with. If they canâ€™t find your business in the search engine results especially when it comes to local search in Northborough, MA, they may not trust that you are a credible business. So, itâ€™s definitely valuable to have a website, but, for the most effective way to sell your products and services online, you definitely need sales funnel stages consisting of:
Discovery â€“ The prospect has just found you and your business in Northborough, MA by some means and is learning what your business is about.
Consideration â€“ The prospect is aware of what you do and what product and/or service you have to offer and is weighing his options, deciding whether or not your offer is a good fit for him.
Conversion â€“ The point at which the prospect is ready to make the decision to buy from you.
Retention â€“ The prospect is now a customer. This is where you need to be making efforts to keep them and ideally upsell him by means of your value ladder.
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The Survey Funnel
A survey funnel has two main purposes. The first is to help your visitors engage with you more because they are required to answer questions and make micro commitments. The second is it allows you to figure out who your visitors are, and then you can show them a different sales message based on who they are. So in the survey I may ask questions like, â€œAre you a man, or woman.â€ If they choose man, I would then direct them to a version of my funnel that is setup to sell to a man, but if they tell me that they are a woman, I may have a different sales video or webinar to show them.
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The Cancellation Funnel
The Cancellation Funnel is used when a customer is trying to either refund, cancel a service, or return a product. Many times they are canceling because they donâ€™t understand something about what you offer. Doing a quiz first lets you figure out what their specific concern is, and then you can try to save the sale on the next page. This can drastically reduce refunds, cancellations and churn.
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