1. The Right Strategy For Your Sales Funnel
Before you even start developing your sales funnel for your business in Michigan, you need to create a strategy that will make your marketing funnel successful. You should first decide who it is you want to target as an audience and serve by creating a customer avatar with the characteristics of your ideal customer in Michigan. Once you’ve determined who that is who you want as a customer, you then need to figure out where to find them online and where in Michigan they actually live. After you locate where in Michigan your ideal customers hang out, you develop bait via a lead magnet that will attract them and follow your call to action. Finally, when you’ve hooked your ideal customer with the bait, your goal is to ascend them to the highest level of service that you offer via the value ladder. It’s kind of like going fishing: You decide what type of fish you want to catch, you find a pond where is plenty of that kind of fish, and use the right type of lure to catch as many fish as you can get!

2. The Right Copywriting On Your Sales Funnel
Once you’ve figured out your strategy, the next step is to communicate your message to your ideal customer within your target audience which you defined in the previous step. That’s where copywriting comes in. There are a couple of ways to get the right kind of copy that will appeal to your dream customer. The first way is to hire a professional copywriter. If you’ve got a good size budget to spend on your sales funnel, then this may be the right option for you, but it could cost you up to $20,000 or more to get someone that can give you good results. So, if that is out of your price range, the second way is to invest in a copywriting course and learn how to do it yourself. Depending on the length of the course and how fast you pick up on proper copywriting techniques, you could probably create some copy that starts getting you sales within two to three months. Whatever way you choose, you’ll still have to do your splittesting to optimize results – easily to be done with click funnel.

Do You Need A Website Funnel?
The Summit Funnels
Summit Funnels are the perfect way for entrepreneurs to provide value and become more of an authority figure in their industry. It happens by putting together an online summit with multiple speakers that you interview. You let people register for the summit for free, and then potentially upsell them on the recordings. It’s a great way to build a list and brand your authority. On the Sales Letter Page, I’d get a biography of each person and put their headshot on the registration page. My upsell would include offering the recordings of the event, and then on the Share Page I’d get them to invite their friends to the event.
The Secret Guide To How To Create A Sales Funnel

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